ArabOpenUniversity
FacultyofBusinessStudies
BUS310:StrategicManagement:CreatingCompetitiveAdvantages
Spring2022-2023
TeamWork-Tutor-MarkedAssignment,
KSA- Branch
(Duedate:TobeassignedbyVPAA)
1.TMA Topic overview: Strategic Analysis for an Institution/Organization
Theessenceofstrategicmanagementisthestudyofwhysomefirmsoutperformothers.Managersneedtoknowhowtocompeteandsecureacompetitiveadvantageoveralengthyperiodoftimeandtopracticeseveralstrategictoolsandmodelsareused.Howusefulthesestrategictoolsandmodelsinhelpingdecision-makersatorganizationstomakeabetterdecisionisanoteworthyquestionforinvestigation.
2.TMA Requirements/Components
ThisTMAisateambasedassignmentanditaccountsfor20%ofthetotalgradeassignedtothecourse.Eachteamshouldconsistbetween2-3students.TMA paper should beuploaded to the LMS by the team leader only .Thisisaveryimportantrequirementinordertoavoidsimilarities.ThenamesofalltheteammembersshouldbewrittenonthePt#3form,includingthenameoftheteamleader.AllteammemberswillreceivethesamemarkontheTMA.ItishighlyimportantthatstudentsarerequiredtousethePt#3formprovidedontheLMSforthisspecificTMA.
Submittedworkcopiedfromothersisnotacceptable.Submittingworkthathasbeendonebysomeoneelseandpersistentborrowingofotherpeople’sworkwithoutcitationareobviousinstancesofplagiarismandareregardedascheating.Ifacaseofplagiarismisproven,thisisaseriousoffenceandthedisciplinaryprocedureswillbefollowed,asdescribedundertheExaminationPolicyoftheAOU.Casesofplagiarismwillreceiveamarkof“Zero ”ontheassignment.PleaserefertoAOUplagiarismpolicy.Copyandpaste-plagiarizedworkwillbedetectedbyUrkundandheavilypenalized.Similarityshouldnotexceed30%.TMAmustbewritteninESSAY(discussion)format,bulletpointsandnumberingnotallowed.Youshouldpresentawell-structuredandorganizedpieceofworkthatisofyourown.
Wordcountshouldbeexactwith10%(More/less)tolerance.
YoumustacknowledgeallsourcesofinformationusingHarvardStyleReferencing(In-textreferencingpluslistofreferencesattheend).Minimumof3referencesarerequired.TMAMUSTincludeE-libraryandcoursematerials.Wikipediaisnotrecommendedasareference.
N.B-1:Gradesdeductionwillbeimplementedifyoudidnotcomplywiththefollowingcriteria:Properreferencing(Harvardstylereferencing)-Deductionscouldbeupto5grades.Essayformat/Presentation(includingPt#3form)-Deductionscouldbeupto5grades.Adherencetospecifiedwordcount–Deductionscouldbeupto5grades.
UseoftheE-library/Externalresources–Deductionscouldbeupto5grades.
N.B-2:TMAismeanttorespondtorecommendationsgivenbyEEtoencourageanddevelopgreatercriticalanalyticalskillsespeciallyatlevel6,byencouragingyouasstudentstoreadmorewidelyandtoreflectontheapplicationofthecoursetheoriesandconcepts
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3.Analyzing an organization
-Itisadvisabletousepubliclyavailableinformationtobeginyouranalysis:theorganization'sWebsiteisoftenthebeststartingpoint.Remember,however,thatyouareusingtheWebsiteasasourceofdatafortheanalysis;donotsimplycopymaterialofftheWebsite.Yourassignmentisananalysis,notadata-dump.
(N.B.YoushouldarrangewithyourtutorinordertoverifythatnootherteamhadselectedthesameorganizationfortheTMA).
-Youwillneedtointerviewatleastonememberoftheorganization(eitheracurrentmemberoronewhohasrecentlyleftit).Itcanbeveryusefultomakeaninitialcontactwithyourinformantearlyintheresearchprocess,toensurethatthepersonisindeedwillingtotalkwithyou.Youwillfindtheinformantmostuseful,however,afteryouhavedonethepreliminaryworkwiththepubliclyavailablematerials.
-ThepurposeofthisTMAistodevelopyourabilitytousetheconceptualframeworksandtoolsfromtheBUS310coursesincethisTMAismeanttoassessyourabilityinunderstanding,andapplicationofthecoursematerialsandideasaswellastoyourreflectionandcriticalthinking.Itisalsointendedtotestyourabilitytoarguerelevantlyandtojustifyapointofviewbesides,constructing,defendingandevaluatinganargument,usingrelevantevidenceandgivingreasonsforconclusions.
B2C E-Commerce
ThedevelopmentofB2Cecommercehasbeenamajordriverofeconomicgrowthandinnovationoverthepasttwodecades.B2Cecommercereferstothebuyingandsellingofgoodsandservicesbetweenbusinessesandconsumers.Thistypeofe-commercehasrevolutionizedthewaybusinessesandconsumersinteract,allowingforfaster,moreefficienttransactionsandagreatervarietyofproductsandservices.ThedevelopmentofB2Cecommercehasbeendrivenbyanumberoffactors,includingtheriseoftheinternet,theemergenceofmobiletechnology,andtheincreasingavailabilityofonlinepaymentsystems.Theinternethasallowedbusinessestoreachamuchlargercustomerbase,whilemobiletechnologyhasenabledcustomerstoshopfromanywhereatanytime.Onlinepaymentsystemshavemadeiteasierforcustomerstomakepurchases,andhavealsoallowedbusinessestoacceptpaymentsfromcustomersindifferentcountries.ThedevelopmentofB2Cecommercehasalsobeendrivenbytheemergenceofnewbusinessmodels,suchassubscription-basedservices,marketplaceplatforms,anddigitalmarketplaces.Thesenewbusinessmodelshaveallowedbusinessestooffercustomersmoreoptionsandbetterprices,whilealsoprovidingthemwithmorecontrolovertheirpurchases.ThedevelopmentofB2Cecommercehasalsobeendrivenbytheemergenceofnewtechnologies,suchasartificialintelligence,machinelearning,andblockchain.Thesetechnologieshaveenabledbusinessestoautomateprocesses,improvecustomerservice,andprovidecustomerswithmorepersonalizedexperiences.Overall,thedevelopmentofB2Cecommercehasbeenamajordriverofeconomicgrowthandinnovationoverthepasttwodecades.Ithasallowedbusinessestoreachamuchlargercustomerbase,whilealsoprovidingcustomerswithmoreoptionsandbetterprices.Ithasalsoenabledbusinessestoautomateprocesses,improvecustomerservice,andprovidecustomerswithmorepersonalizedexperiences.Finally,ithasallowedcustomerstoshopfromanywhereatanytimeandhasmadeiteasierforthemtomakepurchases.
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الرئيسية 